Sports Direct is still one of the biggest sporting retailers today, providing customers with everything they could want for countless different sports.
The mission of the company is simple: “use the powers of sport to champion the legend in everyone”. Help everyone to feel like a champion in their chosen sport - no matter the sport, no matter the ability, no matter the style, Sports Direct aims to help everyone achieve greatness in their sporting lifestyle.
Although Sports Direct has a plethora of sports goods, there are four main focuses: football, running, training and outdoor.
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